Primary Children’s Hospital

Kids aren’t big fans of hospitals, duh.

In an attempt to help Primary Children’s Hospital patients feel more comfortable while receiving treatment, we worked alongside architects to design and develop a happier place to get healthy. Our team created multiple design elements used throughout the hospital (more than 200 custom illustrations: NBD). It was a massive success. The project also included the style for their brand and countless other collateral materials.


CampaignEnvironmentalScopearchitectural elements, floor design and identification system, murals, wall decals, room graphics, elevator wraps, matching games, style guide, print, online banners, online video game, bus wraps, car wraps, business cards, PowerPoint templates, letterheads, schwag