Utah Jazz

Team with a new attitude. Brand with a new attitude.

Rudy Gobert as an eagle? Derek Favors a set of pistons? Yah, we did that, and we did it in a way that got 20,000 fans on their feet screaming at the top of their lungs. NBA game intro videos are traditionally (and surprisingly) bad. We knew we could change that. Our concept: play to what each player is known for. And use all 86 screens in the arena to do it. This intro video is just a small part of how we helped the Jazz brand move from stagnant to sensational. (Donovan Mitchell has helped do that a little bit, too.)

CampaignPlayer IntroScopein-arena, branding, TV, outdoor, print, posters, POP, schwag