Intermountain Healthcare

A simple, clear mission deserves a simple, clear campaign.

Intermountain Healthcare has always been about more than treating the sick. They’ve also been about ensuring the healthy stay healthy. So they decided to change their mission to reflect that. This campaign launched the new mission of “helping people live the healthiest lives possible.” Rather than go the typical announcement with VO from end to end, we produced a clear, simple, understated campaign that garnered a lot of attention and praise both internally and externally. Strong copy, strong imagery, and strong concept for a strong organization.


CampaignMissionScopestrategy, research, branding, digital pre-roll, online banners, TV, radio, outdoor, POP, posters, non-traditional, community outreach, public relations