Intermountain Healthcare

App Advertising that’s different from the rest.

What do you need to do to promote an app that allows you to talk to a doctor anywhere without waiting in line, other than just letting people know it exists? Well, get people to notice it. After that, the product can do its magic. To do this, we created relatable scenarios depicting metaphors of those symptoms we’ve all had before in an eye-catching, unique way. Telling viewers next time they have those symptoms they can treat them immediately. And who doesn’t love a little Claymation violence?


CampaignConnect CareScopeDigital video, TV, digital radio, traditional radio, online banners, in-clinic merchandising, collateral