Do more than be where your audience is


Be where your audience is. Duh, right? That’s like saying “water is wet” or “Hollywood loves…

How an outside perspective helps


Nobody knows your company better than the people within it. You know why it works, what…

Radio advertising: we can all do better, can’t we?


Note: when I refer to “radio,” I mean all forms of audio advertising. Broadcast. Playlists.…

The marriage of agency and production.


Recently, we had a client come to us with what can only be described as a “positive problem”.…

Ideas that scare us.


Alright class, time to sit down crisscross style — today we’ve got a scary story. One day there…

Failure isn’t okay. It’s essential.


In advertising, we love winning. We love it so dang much that our industry created thousands of…

Importance of Emotion in your Brand Story


The world has changed. Hey, that’s life, right? Same thing applies to consumerism and media. At…

The Agency Business is a Customer Service Business


All a business wants is to succeed. A lot of the time, however, we’re left wondering what…

The Making of a Great Commercial


Commercials face more obstacles than a vegan at a chop house. Generally speaking, everyone hates…

The power of Brand Equity


The phrase brand equity sounds like jargon. It’s not. Brand equity is developing people’s…